About

Vijaya Vigneshan K S is a Digital Analytics expert with over 6 years of experience in the field. Currently working as an Analytics Consultant at Deloitte, he is specialized in Digital Analytics Implementation and Analysis, with extensive experience in Adobe Analytics and limited experience in Google Analytics. Vijaya Vigneshan K S has hands-on experience in Adobe Launch, Adobe Target, Adobe Analytics Analysis Workspace, and AB Tasty (A/B Testing Tool). He is also experienced in AB Testing and Personalization and Marketing Pixels implementation, including Facebook Pixels, Adforms Integration, and Digital Surveys like Usabilla and Qualtrics. In his current role, Vijaya is responsible for Adobe Experience Platform (CDP) Implementation and Adobe Analytics WebSDK Implementation. Prior to Deloitte, he worked as an Analytics Advisory Senior Analyst at Accenture, where he was a subject matter expert for Digital Analytics and CRO (A/B Testing) for a UK Luxury Automobile Client. He also worked as an Associate Data Analyst at UnitedHealth, where he was responsible for end-to-end Adobe Analytics Web Implementation using Adobe DTM and Adobe Launch, including creating implementation strategy, understanding business requirements, devising key performance indicators, solution design, and implementation. Vijaya Vigneshan K S holds a Bachelor of Technology (B.Tech.) degree in Electronics and Communications Engineering from Shanmugha Arts, Science, Technology and Research Academy. His tech stack includes Senior Software Engineer, test, Integration, Web, and Mobile. Overall, Vijaya Vigneshan K S is a highly skilled Digital Analytics professional with an impressive track record of delivering successful projects. He is passionate about his work and is always looking for ways to improve his skills and knowledge in the field.